Mother’s Day is this Sunday, May 10th, and according to the National Retail Federation, Americans are spending more than ever to show their love and appreciation for mom. The average spend this year is expected to be almost $173. Most consumers (80%) will buy a greeting card and more than two-thirds (67.2%) will purchase flowers, contributing to the economic impact of the holiday. Read the full details of the survey here. Whether you plan to splurge on jewelry or just have a nice dinner out, don’t forget to make your mom feel special on Sunday!